Rooftop App

Rooftop is an Indian art edtech platform built to make traditional art forms more accessible through digital learning. The platform enables learners to discover and practice Indian art by joining live workshops, exploring recorded courses, and engaging with curated cultural content created by professional artists. As the Product and Visual Design Lead, I was responsible for designing the user experience and interface of the platform, including course discovery, instructor profiles, and the workshop learning journey, while shaping a cohesive visual identity that reflects the richness of Indian art and culture. I also led a creative team of three designers and four photo videographers and editors, where I guided the design direction, ensured consistency across all brand touchpoints, and conducted quality checks to maintain a high standard across the product, marketing, and event materials. Through several design iterations the platform evolved to improve usability, course discovery, and overall engagement, creating a more intuitive and immersive learning experience for both art learners and instructors.