7-10

7–10 was created to address a gap in the Indian sneaker market, where most high-fashion and high-quality footwear options are dominated by expensive international brands. The vision was to build a design-led sneaker brand that could deliver bold aesthetics, strong craftsmanship, and accessible pricing while being designed and produced entirely in India. As the Visual Designer, I worked closely with footwear designer Saurav Shetty to build the brand from the ground up, leading the visual identity, packaging, social media campaigns, Shopify website design, and overall visual storytelling. I developed the brand’s cryptic and minimal identity system, designed the packaging experience, created marketing content that grew the brand to 15.8K followers during its early launch phase, and directed the visual language for multiple collections across sneakers and apparel. The project allowed me to work across branding, digital design, marketing, and art direction while shaping a cohesive design narrative for an emerging fashion label that was later featured in publications such as Homegrown and Hindustan Times.